McFarlane Toys Poppy Playtime Figures: Pre-Orders Open for Huggy Wuggy, Kissy Missy, and More
Fans of the creepy, yet charming, monsters of Poppy Playtime now have a reason to rejoice. As part of IGN Fan Fest, McFarlane Toys unveiled an exclusive first look at its highly anticipated line of action figures and collectibles based on the hit survival horror game.
Pre-orders for the first wave of 7-inch figures are now open at select retailers, bringing Huggy Wuggy, Kissy Missy, and other fan-favorite characters from the screen into your hands.
The lineup features figures in 4.5-inch, 7-inch, and 12-inch sizes, with the 7-inch core figures designed to combine articulation points with bendable sections for true-to-game movements. These figures will come with swappable hands and heads, interlocking display bases, packaging that doubles as a backdrop, and additional accessories to enhance the collecting experience.
Poppy Playtime action figures based on the smash-hit game from Mob Entertainment have arrived! Huggy Wuggy (Ruined) is available for pre-order NOW at select retailers! ➡️ https://t.co/ILpdmQYc3O
7″ action figure features incredible articulation with bendy limbs and also… pic.twitter.com/90gNC5f3wj
— McFarlane Toys (@mcfarlanetoys) February 27, 2026
For fans looking for more budget-friendly options, 4.5-inch bendy figures will retail for under $10, while larger 12-inch figures are priced around $20, offering what McFarlane calls the “best value” in the series.
In an exclusive interview, Todd McFarlane discussed the collaboration with Mob Entertainment, the studio behind Poppy Playtime.
“They’re toys,” McFarlane said. “My job is to see how much accuracy we can get with what is already popular. You’re going from a flat screen to something tangible in your hand. The game already has a toy-like aesthetic, so it made perfect sense.”
Mob Entertainment emphasizes fan feedback when deciding which characters get merchandise attention. Tyler Sanchez, Senior Social and Growth Manager at Mob, explained how audience reactions influence both product decisions and the game’s lore. From monitoring playthroughs to tracking character popularity, the team ensures that fan-favorite characters, like CatNap or Pianosaurus, are prioritized for merchandising and story expansions.
Killy Willy from Poppy Playtime is available for pre-order NOW at select retailers! ➡️ https://t.co/MYBEi7Icsh
7″ action figure features incredible articulation with bendy limbs and also includes 4 extra hands, Boxy Boo and a base that can be connected to other Poppy Playtime… pic.twitter.com/j9y3vZawBp
— McFarlane Toys (@mcfarlanetoys) February 27, 2026
This partnership comes after a 2025 press release announced a three-year global licensing deal between Mob Entertainment and McFarlane Toys, highlighting plans for an extensive product range. Fans can expect plushies, action figures, dioramas, prop replicas, and more, all designed to reflect the eerie yet playful essence of Poppy Playtime.
The first wave of 7-inch figures is available for pre-order at retailers including Walmart, Target, GameStop, and online at Amazon, BigBadToyStore, Entertainment Earth, and the official McFarlane Toys Store. Collectors and fans alike can look forward to a spring 2026 launch that brings the hauntingly fun world of Poppy Playtime to life like never before.
Kissy Missy with Poppy is available for pre-order NOW at @GameStop! ➡️ https://t.co/XYAGvt5tiM
7″ action figure features incredible articulation with bendy limbs and also includes Poppy, 4 extra hands, 2 extra feet, and a base that can be connected to other Poppy Playtime… pic.twitter.com/mD6t5qxbdZ
— McFarlane Toys (@mcfarlanetoys) February 27, 2026
Pre-order Details for McFarlane Toys Poppy Playtime
Collectors can now pre-order the latest McFarlane Toys Poppy Playtime 7-inch figures, including The Doctor, Kissy Missy with Poppy, Killy Willy, and Huggy Wuggy (Ruined). Each figure is priced around $29.99 USD and features ultra-articulation, detailed sculpts, and accessories that make them ideal for display or posing.
A special 3-figure bundle including Huggy Wuggy, Killy Willy, and The Doctor is also available for approximately $89.97 USD, perfect for collectors looking to start or expand their set.
Pre-orders are live at major retailers such as McFarlane Toys Store, GameStop, and Entertainment Earth, with estimated release dates in March through Spring 2026. Due to high demand, fans are encouraged to check multiple retailers to secure their figures before they sell out.
